• 21-FEB-2018

Berlin 2018 European Championships will be a “Sports Festival”

European Championships Logo
  • 150,000 tickets already sold in pre-sales for Berlin 2018
  • Further, cheaper price category introduced
  • Glossy Berlin 2018 magazine leaves you wanting more
Almost six months before the start of the European Athletics Championships, Berlin has presented a new event campaign for Germany's biggest sporting event of the year. In a new campaign, Berlin 2018 is being called "Das Sport Festival" in Germany and being promoted with Olympic discus thrower Robert Harting and heptathlete Carolin Schäfer. Fittingly, a further, cheaper price category has opened, offering the “FESTIVAL-Ticket” for the price of €25. Meanwhile, 150,000 tickets have already been sold in pre-sales and a glossy magazine whets our appetite for the competitions ahead.

"With 48 disciplines over the six-day event, the European Championships confirm their incomparable diversity. As part of the European Championships, with a total of seven different sports, we can confidently talk about a sports festival in both Berlin and Glasgow", says Berlin 2018's director Frank Kowalski, drawing comparison between significant music festivals with many different live acts in the two host cities.

The European Championships is a major new multisport event taking place every four years, supported by Europe’s free-to-air broadcasters, which aggregates the existing senior continental championships of Athletics (European Athletics), Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET) – all unified under a common brand.

The world-class sporting and cultural cities of Glasgow and Berlin will host the first edition of the Championships 2-12 August 2018. The vision for the event is to create a must-watch must-attend experience that elevates the Champions of Europe during an 11-day celebration of sport and packed 10-day broadcast schedule.

Just like Woodstock, Berlin 2018 wants to be remembered as a giant party. From 7th until 12th August 2018, it will be celebrated in the Berlin Olympic Stadium and at the heart of Berlin. True to the motto "Love, Peace and Freedom", top athletes from around Europe will be battling it out for gold, silver or bronze. "Just like in 2009, Berlin is going to experience a colossal celebration, but this time, better", said Harting, excitedly while looking forward to his last international competition.

Berlin has also released a further, less expensive price category (PC) for tickets in the Olympic Stadium. In just four blocks, the "FESTIVAL-Ticket" is cheaper than ever before at just 25 euros for the evening session. Due to the limited availability of 3,200, Berlin 2018 expects the seats in this block to sell out quickly. In total, already a record number of around 150,000 tickets have been sold in pre-sales for the Championships.

As a sporting and cultural hotspot in the heart of Europe, Berlin welcomes you. Over 3.6 million residents. A melting pot of international art and culture. Non-conformist. Tolerant. Cosmopolitan. A city with a unique atmosphere, where life style is created, not just experienced. And Berlin lives, eats and breathes sport, with 600,000 activities in over 2,000 clubs and 146 national leagues. Especially significant: the athletics at ISTAF and ISTAF INDOOR, Berlin-Marathon and 'Berlin fliegt' Berlin will also never forget the very successful 2009 World Athletics Championships and Usain Bolt's world record on the blue running track.

Berlin glossy magazine whets our appetite for the competition ahead 

The 132-page BERLIN2018 magazine is generating enthusiasm internationally and leaves us in anticipation for the European Athletics Championships in Berlin. Expressive photos, interesting content and an extensive service section make for an entertaining read.

For the high-quality printed product, star photographers such as Jim Rakete have captured images of the heroes and heroines of athletics, the legends Heike Drechsler and Carlo Thränhardt answer questions, Berlin's best chef Tim Raue creates his special BERLIN2018 menu and the final secrets of Berlin's Olympic Stadium are revealed. The magazine's introduction is reserved for the actor and artistic director Dieter Hallervorden, who has authored a noteworthy editorial.

Jim Rakete invited five of Germany's most famous athletes in his studio and took breath-taking black and white portraits of Tatjana Pinto, Ruth Spelmeyer, Lisa Ryzih, Robert Harting and Rico Freimuth. "Working with such a renowned photographer as Jim was excellent fun. The photos are phenomenal and I love them," said sprinter Tatjana Pinto.

The photos themselves almost look as though they are alive – a similar effect to a slow-motion shot in a film. "I love working with athletes. Shoots with them are always something special because they always approach it with an informal, carefree attitude", said Jim Rakete.

With this same carefreeness, Gina Lückenkemper, Konstanze Klosterhalfen, Rebekka Haase, Thomas Röhler and Hagen Pohle also had a shoot with Michael Handelmann. Far from the track where they train and compete, they were photographed doing their hobbies, resulting in numerous photos with real wow-effect.

Sprinter Gina Lückenkemper for example is pictured sitting high on horse "Picasso" – like two peas in a pod – whilst the Olympic javelin thrower Thomas Röhler goes fly-fishing in the waters surrounding his hometown Jena. Sprinter Konstanze Klosterhalfen expressly demonstrated her passion for ballet in an old theatre hall and sprinter Rebekka Haase poses in her eye-catching red dress with her flute. Meanwhile, Geher Hagen Pohle drums his ice hockey team, the Berlin Bears, to victory behind their gate.

For the traditional costumer label 'Angermaier', Alexandra Burghardt, Laura Müller, Alexandra Wester, Max Heß and Raphael Holzdeppe dressed in lederhosen, chequered skirts, waistcoats and dirndls. The Munich market leader designed a special collection for the European Athletics Championships and fitted five top athletes in typical Bavarian outfits. The result of the shoot is really worth seeing. These photos will access new target audiences for the promotion of the European Athletics Championships.

In addition to the noteworthy photo series, the magazine offers an extensive service section with valuable information concerning the European teams as well as numerous tips for staying in Berlin. Under the headline of "The Legend of the Olympic Stadium" there are atmospheric photos as well as important information about the historic venue of Berlin 2018. Included is a story about the high jumper Margarete "Gretel“ Bergmann, who, as a Jewish girl, was denied participation in the 1936 Olympic Games in the Nazi era.

The magazine, produced with FLYERALARM Media, is now available for the price of €5 plus shipping. Order yours via email from magazin@berlin.2018.info.

BERLIN2018 - THE SPORT FESTIVAL

Two huge stages, at least 300,000 viewers from around the world and a world class line-up with 1,600 stars. The 24th European Athletics Championships in the Olympic Stadium and on the streets of the capital are sure to deliver excitement in Berlin's six-day festival in the summer of 2018.

Germany's largest sporting event of the year - part of the inaugural multisport European Championships alongside the six sports of Glasgow 2018 - is going to be an unforgettable experience for young and old. Varied, colourful and diverse. Stars from around Europe are traveling to Berlin for this festival to rock both the main stage of the Berlin Olympic Stadium and City West, around the Breitscheidplatz.

Viewers can look forward to six exciting days with 48 exciting results this summer. More medals, more fun, more variety and more thrills than in any other sport.

Among the guests…

... the pop stars of sprint and pole vault
... the rock stars of multisport events and javelin
... the heavy metal stars with hammer throw and shot
... the virtuosos on the racing and marathon track
... the bands in the relay
…and many more.

Press contact for inquiries to Berlin:
Hans-Georg Felder
Press Manager/PR
Berlin Leichtathletik EM 2018 GmbH
Tel.: +49 (0)30364 104643
Mob.: +49 (0)1729 979944

NOTES TO EDITORS
1.   The 2018 European Championships will be staged by seven European Sports Federations and the Host Cities of Glasgow and Berlin.
2.   The Glasgow 2018 sports programme will start with a day of qualifications on Thursday 02 August and will run until Sunday 12 August, while the Berlin 2018 European Athletics Championships will be held between Tuesday 07 August and Sunday 12 August.
3.   The EBU is the broadcast partner of the Championships and, to date, has signed agreements with almost 40 broadcasters to ensure the event will be viewed by the widest possible audience, free-to-air in all major markets. Its business arm, Eurovision Media Services, will be acting as host broadcaster, through its subsidiary European Production Coordination, and will be responsible for distributing the event to rights-holding media organizations worldwide.
4.   In total, the European Championships will span 10 days of television programming from Friday 03 August to Sunday 12 August 2018. The event has a potential television audience of around 1.03 billion with many more viewers across multiple digital platforms. There will be up to 300 hours of host broadcaster coverage, and an anticipated 2,700 hours of television coverage.
5.   Around 3,000 athletes will travel to Scotland as part of a total delegation of around 8,500 including officials, media and others. A further 1,500 athletes will compete in Berlin. 
6.   Berlin's Olympic Stadium will be the venue for the European Athletics Championships with the road races and race walking events held throughout the city.
7.   The European Aquatics Championships will take place at Glasgow's Tollcross International Swimming Centre, with diving at Edinburgh's Royal Commonwealth Pool, synchronised swimming at the Scotstoun Sports Campus, and open water swimming at Loch Lomond.
8.   Four European Cycling Championships will be staged in Glasgow. Track, Road, Mountain Bike and BMX will attract 650 of Europe’s top names to the Sir Chris Hoy Velodrome, the Cathkin Braes Mountain Bike Trails, the streets of Glasgow and the surrounding metropolitan area, and a new world championship and Olympic standard BMX track to be built in the Knightswood area of the city.
9. The European Golf Team Championships will take place at the Gleneagles PGA Centenary Course in Perth and Kinross.
10. The European Artistic Gymnastics Men’s and Women’s Championships will be staged at The SSE Hydro, the venue for the 2015 FIG World Gymnastics Championships.
11. The European Championships for both Rowing and Triathlon will both be staged at Strathclyde Country Park in North Lanarkshire.