• 01-FEB-2018

Media Hub launched to support promotion of Glasgow-Berlin 2018 European Championships

A media hub has been launched by European Championships Management (ECM) to support the promotion and marketing efforts of stakeholders ahead of the first multisport European Championships in 2018.

The video distribution platform is part of a comprehensive international communication strategy for the European Championships that will make content available before and during the event to International Broadcasters, Press Partners, participating European and National Federations, Sponsors, Host Cities Glasgow and Berlin, Athletes and Social Publishers and Influencers.

There will be an extensive amount of content available (including archive content, recent competition footage, athlete interviews, promo videos, broadcast visuals) thanks to the partnership with the seven participating sports and their respective events and athletes. It is the first-ever platform created to promote European sports in such a way and an unique opportunity for stakeholders to collect from one single location all such content.

The media hub platform is used by more than 30,000 media outlets in over 190 countries to access, preview and order free broadcast-quality video and other multimedia content for use in their programming.
European Championships content will be made available at https://mediahub.europeanchampionships.com. Interested parties will be required to sign in to gain access to premium content.

The European Championships is a major new multisport event taking place every four years, supported by Europe’s free-to-air broadcasters, which aggregates the existing senior continental championships of Athletics (European Athletics), Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET) – all unified under a common brand.

The world-class sporting and cultural cities of Glasgow and Berlin will host the first edition of the Championships 2-12 August 2018, and the European Broadcasting Union (EBU) already has agreements with almost 40 broadcasters worldwide to cover the event. There will be up to 300 hours of programming across television, radio and online, free to air in all the main markets, with an anticipated 2,700 hours of television coverage across the Championships.

The vision for the event is to create a must-watch must-attend experience that elevates the Champions of Europe during an 11-day celebration of sport and packed 10-day broadcast schedule backed by free-to-air television through EBU.

ECM developed the event concept, and manages and implements the European Championships on behalf of the participating federations.

FOR MORE INFORMATION CONTACT:

James Mulligan, European Championships Communication Consultant, +41 (0) 79 694 48 29 james.mulligan@europeanchampionships.com  

BACKGROUND INFORMATION:
1.   The 2018 European Championships will be staged by seven European Sports Federations and the Host Cities of Glasgow and Berlin.

2.   The Glasgow 2018 sports programme will start with a day of qualifications on Thursday 02 August and will run until Sunday 12 August, while the Berlin 2018 European Athletics Championships will be held between Tuesday 07 August and Sunday 12 August.

3.   The EBU is the broadcast partner of the Championships and, to date, has signed agreements with almost 40 broadcasters to ensure the event will be viewed by the widest possible audience, free-to-air in all major markets. Its business arm, Eurovision Media Services, will be acting as host broadcaster, through its subsidiary European Production Coordination, and will be responsible for distributing the event to rights-holding media organizations worldwide.

4.   In total, the European Championships will span 10 days of television programming from Friday 03 August to Sunday 12 August 2018. The event has a potential television audience of around 1.03 billion with many more viewers across multiple digital platforms. There will be up to 300 hours of host broadcaster coverage, and an anticipated 2,700 hours of television coverage.

5.   Around 3,000 athletes will travel to Scotland as part of a total delegation of around 8,500 including officials, media and others. A further 1,500 athletes will compete in Berlin. 

6.   Berlin's Olympic Stadium will be the venue for the European Athletics Championships with the road races and race walking events held throughout the city.

7.   The European Aquatics Championships will take place at Glasgow's Tollcross International Swimming Centre, with diving at Edinburgh's Royal Commonwealth Pool, synchronised swimming at the Scotstoun Sports Campus, and open water swimming at Loch Lomond.

8.   Four European Cycling Championships will be staged in Glasgow. Track, Road, Mountain Bike and BMX will attract 650 of Europe’s top names to the Sir Chris Hoy Velodrome, the Cathkin Braes Mountain Bike Trails, the streets of Glasgow and the surrounding metropolitan area, and a new world championship and Olympic standard BMX track to be built in the Knightswood area of the city.

9. The European Golf Team Championships will take place at the Gleneagles PGA Centenary Course in Perth and Kinross.

10. The European Artistic Gymnastics Men’s and Women’s Championships will be staged at The SSE Hydro, the venue for the 2015 FIG World Gymnastics Championships.

11. The European Championships for both Rowing and Triathlon will both be staged at Strathclyde Country Park in North Lanarkshire.