• 17-JAN-2018

Opening titles unveiled for Berlin-Glasgow 2018 European Championships

The official opening title sequence for the inaugural multisport European Championships has been unveiled at a special media event organised by 2018 co-hosts Glasgow and Berlin.

The European Championships is a major new multisport event taking place every four years, supported by Europe’s free-to-air broadcasters, which aggregates the existing senior continental championships of Athletics (European Athletics), Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET) – all unified under a common brand.

The European Sports Federations, Glasgow and Berlin, the European Broadcasting Union (EBU) and its Members worked together with British and German design agencies Jump and United Senses to create the opening sequence that represents the coming together of the seven sports and two host cities in a truly ground-breaking partnership.

Richard Norley, Head Creative at Jump, the agency that created the sequence, said, “We were delighted to be chosen to create the 2018 European Championships opening sequence. We’ve created an exciting and dynamic sequence which immediately places the competition as a world class event. The sequence cleverly introduces the European Championships’ brand and demonstrates the unification of Glasgow, Berlin and the seven sports by bringing the colourful shapes of the logo right into the heart of the cities.”

Markus Schmidt, CEO-Creative Director of United Senses, who developed the crystal concept for the European Championships logo, said, “We were thrilled to work on branding a new multi-sport event with so many facets. We interpreted the logo as a crystal and translated that into the core of the visual concept to make the brand shine and sparkle in all its colours.”

Glasgow 2018 Championships Director Colin Hartley said: “We will take the next step on our proud sporting journey when we co-host the inaugural European Championships next year. Along with the European federations and Berlin we will deliver an event that takes European sport to the next level and the official opening title sequence is reflective of that.

“The title sequence showcases the very best of Glasgow and Scotland and outlines the bold ambition behind this groundbreaking new multi-sport event, which will be a new highlight on the global sporting calendar and the largest event to be hosted in Scotland since the 2014 Commonwealth Games.”

The Mark of a Champion is the logo central to the European Championships brand. The collection of shapes and colours brought together in a dynamic star-like form represent unity as the sports and host cities come together to create an inspiring event that is greater than the sum of its parts. The logo represents ‘The Moment’ – the event tagline.

Paul Bristow, Managing Director of European Championships Management, said, “The design brief encouraged agencies to build upon the core European Championships brand and the responses were extremely competitive. Following a tough selection process we are delighted to have on board agencies from Germany and the United Kingdom who were chosen by all the stakeholders collectively. The end result reflects the strong partnership between the sports, host cities and broadcasters.”

BACKGROUND INFORMATION:
1.   The 2018 European Championships will be staged by seven European Sports Federations and the Host Cities of Glasgow and Berlin.

2.   The Glasgow 2018 sports programme will start with a day of qualifications on Thursday 02 August and will run until Sunday 12 August, while the Berlin 2018 European Athletics Championships will be held between Tuesday 07 August and Sunday 12 August.

3.   The EBU is the broadcast partner of the Championships and, to date, has signed agreements with almost 40 broadcasters to ensure the event will be viewed by the widest possible audience, free-to-air in all major markets. Its business arm, Eurovision Media Services, will be acting as host broadcaster, through its subsidiary European Production Coordination, and will be responsible for distributing the event to rights-holding media organizations worldwide.

4.   In total, the European Championships will span 10 days of television programming from Friday 03 August to Sunday 12 August 2018. The event has a potential television audience of around 1.03 billion with many more viewers across multiple digital platforms. There will be up to 300 hours of host broadcaster coverage, and an anticipated 2,700 hours of television coverage.

5.   Around 3,000 athletes will travel to Scotland as part of a total delegation of around 8,500 including officials, media and others. A further 1,500 athletes will compete in Berlin.

6.   Berlin's Olympic Stadium will be the venue for the European Athletics Championships with the road races and race walking events held throughout the city.

7.   The European Aquatics Championships will take place at Glasgow's Tollcross International Swimming Centre, with diving at Edinburgh's Royal Commonwealth Pool, synchronised swimming at the Scotstoun Sports Campus, and open water swimming at Loch Lomond.

8.   Four European Cycling Championships will be staged in Glasgow. Track, Road, Mountain Bike and BMX will attract 650 of Europe’s top names to the Sir Chris Hoy Velodrome, the Cathkin Braes Mountain Bike Trails, the streets of Glasgow and the surrounding metropolitan area, and a new world championship and Olympic standard BMX track to be built in the Knightswood area of the city.

9. The European Golf Team Championships will take place at the Gleneagles PGA Centenary Course in Perth and Kinross.

10. The European Artistic Gymnastics Men’s and Women’s Championships will be staged at The SSE Hydro, the venue for the 2015 FIG World Gymnastics Championships.

11.  The European Championships for both Rowing and Triathlon will both be staged at Strathclyde Country Park in North Lanarkshire.